Grow real wealth with investing on autopilot.
ASoc puts a diversified, hands-off portfolio behind every goal — retirement, a first home, or simply a healthier financial future. You set the target; we handle the rest.
No account minimum · Cancel anytime
Trusted by 120k+ investors building toward their goals
Smarter investing starts with better tools.
Everything you need to plan, fund, and grow a portfolio — in one calm, jargon-free platform.
Goal-based portfolios
Pick a goal and we build a diversified portfolio tuned to your timeline and risk.
Automated contributions
Set it once and money moves in on schedule — no timing, no temptation to skip.
Automatic rebalancing
We keep your mix on target as markets move, so your plan never drifts.
Clear analytics
Track progress against your goals in plain language, not a wall of numbers.
Bank-grade security
Regulated custodians, end-to-end encryption, and around-the-clock monitoring.
Low, honest fees
A simple fee that stays out of the way so more of every return is yours.
A platform built around your goals
Our job is simple: help you grow wealth with intelligent, goal-driven investing — and stay out of your way while you live your life.
- Personalised portfolios for every goal
- Hands-off rebalancing and reinvestment
- Transparent reporting you can actually read
Put your savings to work, automatically
We don’t just help you invest — we help your money earn its keep. Spare cash is allocated to a diversified mix and reinvested as it grows.
- Automatic allocation of idle cash
- Dividends reinvested by default
- Projected growth you can plan around
The numbers behind a calmer way to invest
Investing, brilliantly personalised
Start free and upgrade only when you need more goals, deeper analytics, or hands-on guidance.
Starter
Everything a first-time investor needs to get going.
- One goal-based portfolio
- Automated monthly contributions
- Core market education
- Email support
Growth
For investors building toward several goals at once.
- Unlimited goal portfolios
- Automatic rebalancing
- Tax-smart allocation
- Priority support
- Advanced analytics
Premier
Hands-on guidance and the full ASoc toolkit.
- Everything in Growth
- Dedicated advisor sessions
- Custom risk modelling
- Estate & retirement planning
- Early access to new tools
People share the love
“I always thought investing was for other people. ASoc made it feel like something I could actually do — and now I check my goal every month with a smile.”
Maya OkaforTeacher, Leeds“The automation is the magic. My contributions go in on their own and the portfolio rebalances itself. I genuinely forget about it until I see it grow.”
Daniel ReyesFreelance designer“Clear reporting and zero jargon. For the first time I understand exactly what I own and why. That clarity is worth more than any flashy feature.”
Priya NairProduct manager“I moved my savings over after a friend recommended it. Lower fees, better tools, and support that actually answers. No regrets at all.”
Tom AldersonSmall-business owner“Setting a goal for a house deposit changed everything. Watching the bar fill up keeps me motivated to keep going.”
Sofia BianchiNurse, Manchester“I’ve used a lot of finance apps. ASoc is the first one that feels calm instead of stressful. That alone keeps me invested.”
Liam ChenSoftware engineerThoughts & ideas
Plain-English notes on markets, habits, and building wealth without the stress.
10 habits that separate confident investors from anxious ones
Confidence in investing rarely comes from a hot tip. It comes from a handful of small, repeatable habits that quietly compound over the years.
What an up-and-down market really means for a long-term plan
Volatility feels like risk in the moment, but for a patient investor it is closer to the price of admission. Here is how to think about it.
Five strategies for faster, steadier portfolio growth
You don’t need exotic products to grow well. A few well-chosen strategies do most of the heavy lifting over time.
Still have questions?
Can’t find what you’re after? Our team replies to most messages within a couple of hours.
You tell us your goal, timeline, and comfort with risk. We build a diversified portfolio of low-cost funds to match, then keep it on target with automatic rebalancing.
No. You can open an account and begin with whatever you’re comfortable contributing — even a few dollars a week adds up over time.
Yes. Your money is yours. Withdrawals are processed quickly and there are no lock-in periods or exit penalties.
Funds are held with regulated custodians, separate from our own accounts. Data is encrypted end to end, and access is protected with two-factor authentication.
Starter is free. Paid plans add unlimited goals, tax-smart allocation, and advisor access — see our pricing page for the full breakdown.
Not at all. ASoc is built so a complete beginner can get a sensible portfolio in minutes, while still giving experienced investors room to customise.
Let’s build your future, one contribution at a time.
Open an ASoc account today and watch a smarter portfolio go to work for your goals.
Put a complete portfolio to work in minutes
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